Nerissa Martin

Nerissa Martin

I'm a writer.

Personal development, front-end development, customer success, customer support, knowledge base articles and screenshots.

  • 13
  • 13K
stories for
Nerissa Martin's stories for
Show all
Itemeditorimage 58938aff3f50d article

A Guide to Creating Content for the Buyer-Customer Journey | Uberflip

Despite its name, the buyer journey is not just about buyers. Once they move from awareness to consideration to decision, buyers become customers. This is the point of the journey.

Itemeditorimage 588a4640ca657 article

Balancing Your Content: Stop Stressing Your Funnel

Nothing is more annoying than working at a desk that’s lopsided. From afar, the table looks fine. It’s only when you sit down and rest your cup that you notice there’s a problem.

Post img article

The Real Glow Up: Changing my Vibration — Black Girl In Om

There is something about the way Erykah Badu tells Sway ‘I’m exquisite’ in this interview. When I heard it the first time, I thought ‘This is the goal. Being exquisite.’ A few months before watching that video I would have said the goal was being in a relationship and a career as a freelance writer.

Itemeditorimage 58595f2b0e4cc article

Storytelling Basics: Keep it Simple and Sincere

People love great stories, but that doesn't mean that we inherently create great stories. Learn the basics behind Quantum Storytelling and how you can up your content game.

Itemeditorimage 58236385080eb article

Choosing Between Embedding Your Hub and onBrand Implementation

One thing we hear sometimes from potential Uberflip customers is "all Hubs look the same". It’s true.

Itemeditorimage 5705435c1373d article

How to Create the Perfect Knowledge Base Article

I've written a few articles for our knowledge base and, from my experience, 'good' knowledge base articles are written with the reader in mind. This often means we've thought about what customers are asking for, why they need this info, how much information they need and the best way(s) to present the answers.

Itemeditorimage 56bbb79680ad5 article

5 Tips to Get Better Technical Support

It’s happened to all of us: you log in to an app to share something, edit content, or start a draft and… something’s wrong. You can’t log in. The interface looks different than it did yesterday. What you had in there yesterday isn’t there today.

Itemeditorimage 56561ce66ffd4 article

7+ Things You Can Embed in Your Next Blog Post to Increase Engagement

If you haven't thought about embedding anything interactive into your next blog post, consider this your sign to do it now.

Itemeditorimage 567847ef1f053 article

Another Holiday Marketing Post About Holiday Marketing Posts

As I write this post, my team members are exchanging gifts and wishing each other happy holidays (write faster, Nerissa!). Outside of the office, friends and family are flying, driving and bussing home for the holidays. And, if you listen closely, you'll hear the soft swipe, swipe, swipe of credit cards being charged.

Itemeditorimage 5772a796bde02 article

B2B Trends & Customer Success

Around the end of each year, something weird happens to B2B marketers: they all tend to drop their usual hats in exchange for a crystal ball and as a result, the marketing world is flooded with posts about what to expect for the next year in trends.

Itemeditorimage 56c39363243d4 article

Putting the “Marketing” in Customer Success - Beyond the Perfect Email

If marketing and sales drive the marketing funnel, you could make the argument that the other end is (at least in part, especially at the beginning) driven by the customer success team, or by customer success marketing.

Big Data Pokes at the Cloud’s Insecurities

It’s no secret that while our devices may be shrinking, the amount of information we put on them is growing exponentially.

Mobile graphic article

How responsive design can be used to target your mobile audience.

Learning how to make a website responsive got me thinking about messaging, of all things. Mainly I started to wonder if the message of a site changes when it goes responsive.