Nerissa Martin
I'm a writer.
Personal development, front-end development, customer success, customer support, knowledge base articles and screenshots.
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hub.uberflip.com
A Guide to Creating Content for the Buyer-Customer Journey | Uberflip
Despite its name, the buyer journey is not just about buyers. Once they move from awareness to consideration to decision, buyers become customers. This is the point of the journey.
hub.uberflip.com
Balancing Your Content: Stop Stressing Your Funnel
Nothing is more annoying than working at a desk that’s lopsided. From afar, the table looks fine. It’s only when you sit down and rest your cup that you notice there’s a problem.
blackgirlinom.com
The Real Glow Up: Changing my Vibration — Black Girl In Om
There is something about the way Erykah Badu tells Sway ‘I’m exquisite’ in this interview. When I heard it the first time, I thought ‘This is the goal. Being exquisite.’ A few months before watching that video I would have said the goal was being in a relationship and a career as a freelance writer.
hub.uberflip.com
Storytelling Basics: Keep it Simple and Sincere
People love great stories, but that doesn't mean that we inherently create great stories. Learn the basics behind Quantum Storytelling and how you can up your content game.
hub.uberflip.com
Choosing Between Embedding Your Hub and onBrand Implementation
One thing we hear sometimes from potential Uberflip customers is "all Hubs look the same". It’s true.
hub.uberflip.com
How to Create the Perfect Knowledge Base Article
I've written a few articles for our knowledge base and, from my experience, 'good' knowledge base articles are written with the reader in mind. This often means we've thought about what customers are asking for, why they need this info, how much information they need and the best way(s) to present the answers.
hub.uberflip.com
5 Tips to Get Better Technical Support
It’s happened to all of us: you log in to an app to share something, edit content, or start a draft and… something’s wrong. You can’t log in. The interface looks different than it did yesterday. What you had in there yesterday isn’t there today.
hub.uberflip.com
7+ Things You Can Embed in Your Next Blog Post to Increase Engagement
If you haven't thought about embedding anything interactive into your next blog post, consider this your sign to do it now.
hub.uberflip.com
Another Holiday Marketing Post About Holiday Marketing Posts
As I write this post, my team members are exchanging gifts and wishing each other happy holidays (write faster, Nerissa!). Outside of the office, friends and family are flying, driving and bussing home for the holidays. And, if you listen closely, you'll hear the soft swipe, swipe, swipe of credit cards being charged.
customer-success.getamity.com
B2B Trends & Customer Success
Around the end of each year, something weird happens to B2B marketers: they all tend to drop their usual hats in exchange for a crystal ball and as a result, the marketing world is flooded with posts about what to expect for the next year in trends.
customer-success.getamity.com
Putting the “Marketing” in Customer Success - Beyond the Perfect Email
If marketing and sales drive the marketing funnel, you could make the argument that the other end is (at least in part, especially at the beginning) driven by the customer success team, or by customer success marketing.
asigra.com
Big Data Pokes at the Cloud’s Insecurities
It’s no secret that while our devices may be shrinking, the amount of information we put on them is growing exponentially.
Medium
How responsive design can be used to target your mobile audience.
Learning how to make a website responsive got me thinking about messaging, of all things. Mainly I started to wonder if the message of a site changes when it goes responsive.