Nerissa Martin

Nerissa Martin

I'm a writer.

Personal development, front-end development, customer success, customer support, knowledge base articles and screenshots.

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B2B Trends & Customer Success

Around the end of each year, something weird happens to B2B marketers: they all tend to drop their usual hats in exchange for a crystal ball and as a result, the marketing world is flooded with posts about what to expect for the next year in trends.

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Putting the “Marketing” in Customer Success - Beyond the Perfect Email

If marketing and sales drive the marketing funnel, you could make the argument that the other end is (at least in part, especially at the beginning) driven by the customer success team, or by customer success marketing.