Despite its name, the buyer journey is not just about buyers. Once they move from awareness to consideration to decision, buyers become customers. This is the point of the journey.
Nothing is more annoying than working at a desk that’s lopsided. From afar, the table looks fine. It’s only when you sit down and rest your cup that you notice there’s a problem.
There is something about the way Erykah Badu tells Sway ‘I’m exquisite’ in this interview. When I heard it the first time, I thought ‘This is the goal. Being exquisite.’ A few months before watching that video I would have said the goal was being in a relationship and a career as a freelance writer.
One thing we hear sometimes from potential Uberflip customers is "all Hubs look the same". It’s true.
I've written a few articles for our knowledge base and, from my experience, 'good' knowledge base articles are written with the reader in mind. This often means we've thought about what customers are asking for, why they need this info, how much information they need and the best way(s) to present the answers.
It’s happened to all of us: you log in to an app to share something, edit content, or start a draft and… something’s wrong. You can’t log in. The interface looks different than it did yesterday. What you had in there yesterday isn’t there today.
If you haven't thought about embedding anything interactive into your next blog post, consider this your sign to do it now.
As I write this post, my team members are exchanging gifts and wishing each other happy holidays (write faster, Nerissa!). Outside of the office, friends and family are flying, driving and bussing home for the holidays. And, if you listen closely, you'll hear the soft swipe, swipe, swipe of credit cards being charged.
Around the end of each year, something weird happens to B2B marketers: they all tend to drop their usual hats in exchange for a crystal ball and as a result, the marketing world is flooded with posts about what to expect for the next year in trends.
If marketing and sales drive the marketing funnel, you could make the argument that the other end is (at least in part, especially at the beginning) driven by the customer success team, or by customer success marketing.
Learning how to make a website responsive got me thinking about messaging, of all things. Mainly I started to wonder if the message of a site changes when it goes responsive.